Passwordless Login
Last updated: October 8, 2025
How Customers Log In
LUNA uses passwordless authentication:
- Customer enters email or phone number
- Receives a 4-digit PIN via SMS or email
- Enters PIN to access account
Login Issues - No Phone Number on File
If customer doesn't have a phone number:
- PIN is sent to their email address instead
- Customer can add phone number in Account Info after logging in
Generating Login Links for Customers
Admin/CX can generate login links:
- Go to customer profile in Shopify Admin
- Click "More actions" dropdown
- Select "Generate LUNA Login Link"
- Share secure link with customer