Passwordless Login

Last updated: October 8, 2025

How Customers Log In

LUNA uses passwordless authentication:

  1. Customer enters email or phone number
  2. Receives a 4-digit PIN via SMS or email
  3. Enters PIN to access account

Login Issues - No Phone Number on File

If customer doesn't have a phone number:

  • PIN is sent to their email address instead
  • Customer can add phone number in Account Info after logging in

Generating Login Links for Customers

Admin/CX can generate login links:

  1. Go to customer profile in Shopify Admin
  2. Click "More actions" dropdown
  3. Select "Generate LUNA Login Link"
  4. Share secure link with customer