Reactivating Cancelled Subscriptions

Last updated: September 12, 2025

One-Click Reactivation Feature

Customers have a Reactivate tab in their account area showing their last 5 cancelled subscriptions.

How It Works

  1. Customer logs into account area
  2. Goes to "Reactivate" tab
  3. Sees up to 5 cancelled subscriptions
  4. Clicks to reactivate with one click

Setting Up Reactivation Campaigns in Klaviyo

Use dynamic reactivation links in emails:

https://[yourstore].com/a/account/reactivate/{{ event|lookup:'LUNA Subscription ID' }}?token={{ person|lookup:'lunaToken'|default:'' }}

Pre-built Klaviyo flows are available - check your Klaviyo account for starter templates.